It follows a man as he makes his way through a hallway.
The camera work is unorthodox.
Its bizarre, memorable, and eerie.
The slogan said, Life is short.
It was banned in the UK after the BBC received over a hundred complaints about it.
And of course, PlayStation was famed for its bizarre ads.
David Finchers Xbox Ad Is The Weirdest In A While
Ads have changed a lot, obviously.
He wakes up to a beeping alarm, runs on a wheel to start his day.
When the rat gets home and turns on his Xbox, he becomes a human again.
Because gaming is an escape from capitalism, I guess.