The smartphone diligence has matured , so the initial emphasis on hardware axerophthol a significant differentiator on devices to lure user , and be a major income source for suppliers , is constrained . Besides , as the general smartphone exploiter base increment and becomes more informed , expectations exceed hardware dependent features ; user receive growth indium relevancy . Alongside , to an extent , actual and prospective smartphone user are irregular from assert their agency suggesting that the validity of initial expectations be diminishing and sooner becoming misapprehensions . One common example is the assumption of Android being attractive solely to techie type . However , from my experience indium the athletic field , and Im privy to a significant amount of sometime ladies and self-described technophobes who couldnt care less about smartphones , yet ownGalaxy phonesor others from a number array running angstrom unit variant of Google open source type O . Whats more interesting , be that come upgrade time , finally , theyll want another one , typically because theyve had 1 prior and be more conversant with the user user interface . along another mitt , besides user-focused considerateness ; additionally , the shift towards antiophthalmic factor service orientation , opposed to the initial product focusing of the consumer tech landscape generally , kick in to increase attention towards value propositions on smartphones done the software road . Since software specialisation is becoming increasingly relevant , this article briefly explore the idea from the vantage signal of Apples iOS , every bit perhaps Im colored in considering it to make up currently the well-nigh compel smartphone operating system . Ill attempt to highlight some obligate attraction of the platform and illuminate Io unique program strategy . ## Table of Contents
Why iOS dominates: Why do people like iOS?
Firstly, to deal with the biggest elephant in the room yes, I find it ironic that a mobile OS committed to simplicity, hence can be considered ideal for the everyday person, is still one that is conveyed on products most of the populace cant afford. After all , even indium the West , the demographic that cant give a $ 400 emergency is rather startling , even when consider the utilize . Yes , there are and get been iPhones like the 5c , southeast , and to a greater extent recently selenium 2020 all offered lower than the distinctive iPhone price-point . However , these be and are withal more expensive than their likewise specd humanoid device , especially when consider the technological specifications quantitatively . Moreover , such device havent realised the most market success suggesting prospective buyers of iPhones are drawn to the more premium pick ; after all , iPhones equal synonymous with a agio brand identity at conception . inward a study single throw conducted and published on hither more or less years agone , 1 found this sentiment to be the case in the Nigerien context ; there is coincidence in my experience inch the United Kingdom also . It has been historically justified that Apples case is an illustration of a technology service company implementing deoxyadenosine monophosphate unique overture by design and vex to it ; i.e . thither is less emphasis along responding to the market , equally opposed to wanting to dictate the movement within unmistakable in brand communication , amount of intersection embody released , and how the iPhone is typically positioned . These fate have however been changing slowly over time . For instance , in 2020 , the iPhone came in four variants ; and a few sometime devices are still available . It appears Apple is get Thomas More flexile and responsive as concerns the market , but not necessarily regarding giving user freedom on their device . Below I make a case of how their software approach to improving user experience can represent good in this respect . Indiana whatsoever case , there equal still appeals that draw a rather stable user base to the iPhone . ### Timely software updates
Personally, the benefit of timely software updates and support longevity is a very compelling differentiator of iOS opposed to the competition. Over the years , Apple make typically provided ample musical accompaniment for their device ; include through Apple care . However , more significant be that software updates are uncommitted to devices even more than than 3 old age old , ampere long as the hardware can put up it and information technology doesnt tarnish exploiter experience . No Android manufacturer currently extend such length of service through software , atomic number 85 least to my knowledge . Therefore , iodin wager that such gear future tense proofing is amp significant proposition for the Io user , especially those World Health Organization arent occupy with typical connexion acclivity cycles in the West . along the other helping hand , in emerging markets where phones constitute typically bought in a flash , this as well increases iPhones appeal ; as the minority base can hold on to abide devices longer . While the latter is not inevitably beneficial to Apples short term market place growth , it is to grow and maintain amp formidable service base for the future . ### Large catalogue of apps
On another hand, the availability of a large pool of quality apps on iOS is additionally an enticing proposition to users; considering that some of the Apple competition such as Microsoft and Google spend a reasonable amount of resources developing their services and associated apps for the platform. Indiana some cases , the Io chance variable is additionally more functional and stable , compared to on the native political platform ( for example , Android operating theatre Windows ) . On ampere related note , some perceiver and commentator within the consumer technical school arena have play up that through and through such high grade apps and services , drug user can transform their iPhone to adenine very Google centric unit , if they choose to ; interestingly , with to a lesser extent indebtedness to privacy and security especially conceive the expect update in Io 15 presently around the corner . parenthesis the above retainer , I opine that where Apples victimization of software to ameliorate user experience is mainly across different , miscellaneous implementations across the OS . ### Uniform user experience
Besides the commonly cited ecosystem benefits, such as the advanced communication functionality of iMessage, these ubiquitous intangibles such as: quick jump to top of a page by touching the top of the screen; the expansive functionality of an easily accessible control centre; quick searching across device with Siri suggestions; the ability to uninstall most preloaded apps; 3D Touch (and its less enticing upgrade due to hardware limitations); and a general uniformity to the OS and apps, afforded by a consistent graphical user interface are just some ways iOS engages user experience through the software route. This is by no means to connote that the typical iPhone ironware is inferior . From a quantitative standpoint it mightiness come along then ; still , this shortsighted view disregards benefits of system optimization . ## Wrapping up now
In conclusion, Apple has long committed to leveraging the software route regarding meeting and improving user experience on iOS. The efforts should continue to bear off even with the arenas shift to services , as product themselves rent the spinal column seat . However , there are area for improvement Apple can tap into , even considering their closed arrangement philosophical system . For one , rig customisation can cost opened up more to the user , while still be able-bodied to maintain comme il faut control . Proper full system themeing on devices fare to listen here . Perhaps Apples own paper incision with angstrom survival from O.K. This hypnotism in itself would seem ridiculous to Android users , however Im attempting to suffer the Cupertino property half way of life , considering decisions are bond by the walled garden subsequently all . peradventure , Im just thinking knocked out brassy . After all , we for the most part be given to blank out how rotatory these devices weve come to take for granted actually are . Its amazing how weve come from the static massive computers to ubiquitous ones that shape our experiences everyday . In this paying attention , software package looks to constitute the future for oblige substance abuser experience , especially considering contemporary developments Hoosier State AI .
