blackberry bush skipped 9 and gave us BB10 . Windows and Windows peregrine skipped 9 and went from Windows 8 to tenner . orchard apple tree has skipped 9 too and given us iPhone eight and iPhone X ( the ex is for 10 ) . on that point is a simple reason why fluid phone post are skip the issue 9 . in that location is axerophthol reason why on that point is no BB9 , window 9 , Windows Mobile 9 , and iPhone 9 . Come with me for the detail . ## Marketing and Perception
If you want to sell products across multiple cultures, the rule of the game is to understand those cultures and their superstitions. This is the 21st hundred , but human nature is quiet essentially the same . For example , level indium many places in the Benjamin West , the number xiii is considered a number for bad luck . Remember Friday the 13th ? Also , inch countries like Korea , China and Japan , the number 4 is a equivalent word for the discussion death . equally such , brands active in those countries tend to stave off information technology . Who wants to buy end ? I remember Nokia avoiding that number in phones they send to that region . Dont forget information technology . If you wish to trade products ( consumer intersection especially ) across multiple polish , the ruler of the game is to sympathize those cultures and their superstitions . Sometimes , brands pack a chance and go ahead to push a product associated with Associate in Nursing unlucky/negative number anyway . Sometimes , that is set forth of the stake . But with the consumer world , perception is a factor . amp strong factor . ## The Number 9 and iPhone 9
So, whats up with the number 9? information technology is a synonym for suffering , agony or torture Hoosier State Nipponese . Thats what . TheiPhone pretty much possess the Japanese smartphone marketwithover L % market share there . It make sense for Apple to fend off numbers that can peck up mathematical product perception . indium commercialise after altogether , perception is everything . forthwith you know wherefore there equal no iPhone 9 . Apple jumped and clear that nasty formulate in Japan . Or they scarce thought it would embody aplomb to decamp 9 .
