Ive already written aboutthe Kendrick-Drake feudon this website, if it’s possible for you to believe it.

Leave it to me to find a way to loop gaming into rap beef.

Weirdly enough, it also made a couple of nods to PlayStation and gaming in general.

Giant disembodied stone head lying on sand with huge hands reaching out into the sky in the background.

The end of exclusives could mean the beginning of something else.

Samuel L Jackson played Uncle Sam (or was that Uncle [Tom], Sam?

But among all that was a direct reference to PlayStation.

A disc entering a DualSense controller.

Samuel L Jackson also references games multiple times.

He opens with, This is the great American game.

He later asks Lamar, Do you really know how to play the game?

Kendrick Lamar at his Super Bowl performance.

Is it all about the rap beef?

Is it all a political statement?

Does Lamar really like video games?

PlayStation 5 Tag Page Cover Art-1

All of the above, probably.

We know it was intentional, too.

Internet requirements are a scourge, more now than ever.

PlayStation

But Why The Motif At All?

And Did PlayStation Know?

Maybe Lamar was referencing the heros journey that many video game protagonists embark on.

Maybe he was referencing fighting games, because he was beating thehellout of Drakes ego on stage.

Maybe hes saying that life is just a big game and to have fun with it.

Its probably none of these things.

The motivation really is inscrutable to me.

Either way, it looks like Kendrick Lamar might be a gamer.