A24 taught an entire generation of cinephiles that it wasokay to be weird.

The credits let you know where the filmmakers stand, and I want to see more of that.

Guy Ritchies The Covenant and The Ministry of Ungentlemanly Warfare both flopped, and Lee got little attention.

Split image with Heretic stars Chloe East and Sophie Thatcher in character on the left and Hugh Grant looking villainous on the right. Half of his face is shrouded by lines of code.

Warfare istracking to have a strong opening weekend, too.

Babygirl was a bit more adventurous, but was tame by the standards of the erotic thriller genre.

It also did well at the box office.

Robots staring at the camera with the A24 AI Civil War ad in the background

A24 is really good at guiding unlikely movies to success.

It got The Zone of Interest an avant-garde Holocaust movie to $52.8 million.

They arent always big financial successes.

Split image of the Terminator, Bruce Lee, and John Wick.

Increasingly, theyre movies that your mom and dad might be interested in seeing, too.

A24 using AI-generated images in the Civil War ad campaign is a massive unforced error.

Collage image with We Live in Time, Warfare, and The Materialists.

Greta Lee in Past Lives.

ViaA24.