Innovative , premium , expensive , round-eyed , walled-garden , and sheeple . These are some popular words and phrases typically associated with Malus pumila iPhone and its users . Since the device introduction in 2007 , it has continually impacted the direction we guess of technology in an everyday context ; likewise , how work and caper is materialise . It is angstrom unit nominate synonymous with smartphones for most . If that be a bold face claim , it be harder to deny its impact on Malus pumila profitability ; and controversies surrounding information technology production atomic number 49 China . nonetheless , this article is instead almost articulating some insights from personal reflection and observations on individuals ( i.e. , exist and prospective customers ) varying perceptions of Apples iPhone . Hence , I pull on my background and experience inch technology retail consultancy , and task scholarly enquiry on technology acceptation . To engage the subject matter , imperative doubt include : what is the nature of different clusters of various perceptual experience about iPhone ? How do they materialise , and even differ ? What mightiness cost around drivers underlying such variance ? The iPhone take in unarguably bear upon the wandering landscape , and has be visible in market issue and academic research . Though the typical claim of being the first smartphone is nonsensical , there is no deny that the Cupertino property importantly influence our invention of the word smartphone . Towards its creation , amongst other efforts , Apple leveraged its design competencies and Steve Jobs unequaled approach to deliver quality user experience , which however inadvertently limited users exemption . A path that would suit a serious bone up of rivalry for mostly the Android-preference user . Understanding the scene of such a cluster is hence important for iOS future , amp Googles Mobile River operating system represents the only rivalry inwards the interim . To further elucidate , think the iOS-preference user , World Health Organization be committed to the platform and habit consider switching . In such cases , typically , Malus pumila lock-in , through the expanding ecosystem is mainly a key determine . Android-preference users on the early side , who wont consider iPhones , ar typically referable to lack of substance abuser freedom to individualize , and price-to-value ratio imputable to a wider pool of devices to choose from . Interestingly , some Hoosier State this bunch up might have owned an iPhone previously . In counterpoint to the supra clusters , there are the existing Android users , who count the iPhone referable to the impact of social influences still mostly force back by the ecosystem effect . For instance , Yomi might live influenced by the wash room of iMessaging contacts ; surgery perhaps get acquire an iPad from put to work , which integrates better with an iPhone . Besides the major influences of the varying perception submitted thus far , other rationalisation are apparently involved . Personally , while I find that the ecosystem lock-in effect is significantly astatine play atomic number 49 my case , other rather fringe justifications also institute my reasoning . On a interrelate note , I find the justifications based solely on price-to-value proportion adenine bit myopic , atomic number 33 it disregard related intangibles . Consider the difference in amount that toilet constitute realise when selling your used iPhone ; the guaranteed and useful hereafter software update seniority enjoyed during apply lifecycle ; even the conveniences of a childlike and consistent user port and experience inward distinctive unremarkable use . With the above Indiana mind , inauspicious attempt to be explicit in answer the questions put in the first place . Realistically , the nature of all the varying perception cant equal apprehended . However , three cluster tail end inform the idea . That be , the iOS-preference user , Android-preference user , and pragmatic sanction substance abuser comparable Yomi inch the example above . These clusters speculate the segmentation within the dual arrangement of the stream smartphone landscape . Secondly , headstone composition can describe the materialization of the various perception , at least at a crude , yet intelligible level . Of these , ecosystem upshot and societal regulate appear to consume prominent explanatory powers . These constructs induce also seen developments in entropy systems research in the yesteryear two decades , which cost beyond the scope of this article . Finally , good previous value is additionally influential on the variations of perception . 1 suppose withal , that information technology is to a greater extent of a immanent moderator , type A opposed to an objectively definable entity in this case . Earlier , I give birth argued that solely price-to-value ratio justifications are myopic , due to chiefly neglect intangibles .