Google is altering some of information technology datum handling practices and has announced that it will mechanically delete new users personal afterward a period of meter . In axerophthol statement attributed to chief operating officer Sundar Pichai , he make it eff that the company is sharpen on triad significant principles when it hail to user data , these principles be keeping your information secure , treating it responsibly and putting you in control . Google engage a number of services that garner users personal data include YouTube , function and Chrome . This datum is utilitarian in ensuring that information technology provides users with a customized feel , but be also a source of worry for those who are privacy-conscious . This has made the company take some of its user auspices policy , as information technology has announced that it volition now edit exploiter history automatically after 18 months . Google began letting users automatically blue-pencil their history after 3 or eighteen months final year , although this feature be not enabled away nonremittal . Google will delete data for location history , search history and voice commands from helper or national . This newly default from the society sole apply to new users , existing Google Accounts will non visualise whatsoever changes merely they can enable this feature article from the Activity Page . The party will also simplify Chromes Incognito mode , letting users switching to this style with a long-press along their profile picture .