In other words, things are quickly shifting, for better or worse.

If games cost a hundred dollars, a whole lot of people won’t play games.

How Did We Get Here?

Split image with Benjamin Franklin from the 100 dollar bill on the left and Lucia from GTA 6 in a bikini on the right.

Those particular sentiments followedword from Take-Two CEO Strauss Zelnick about never ruling out price increasesjust a few weeks before.

If it did cost more than $100, it wouldn’t be all too surprising.

Collage image with the Eric Andre

Jason and Lucia on the hood of their car in the key art for Grand Theft Auto 6.

Grand Theft Auto 6 protagonists wearing bandanas with guns pointed while entering a shop

Triple-A Games

Grand Theft Auto 6

Tales of Kenzera: Zau